Brand strategies are now being built from the package outward. In a major shift, brand expression is centering in the package design, architecting all brand touch points.
Successful brand managers and designers understand the value of starting with the package first. At The Dieline Package Design Conference 2013, package designers will discover how to gain recognition and respect by articulating what your design means to a brand.
The Dieline Package Design Conference is proud to be a part of HOW Design Live, a five-day intensive gathering of creative professionals who are seeking inspiration, information and instruction from both industry leaders and creative peers in order to do outstanding work and build a successful career.
HOW Design Live’s universal brand reflects the energy and excitement of bringing HOW magazine’s printed pages to life at four distinct events. All four events are held under the same roof (this year it’s at Moscone West in San Francisco) in order to offer you the opportunity to meet, mingle and network with a diverse mix of designers, speakers and sponsors.